A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five phase process for creating and implementing effective brand identity Enriched by new case studies showcasing successful world class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands Features than 30 all new case studies showing best practices and world class Updated to include than 35 percent new material Offers a proven, universal five phase process and methodology for creating and implementing effective brand identity...
|Title||:||Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition|
|Publisher||:||John Wiley and Sons 55711th edition November 6, 2012|
|Number of Pages||:||326 pages|
|File Size||:||788 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition Reviews
This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.
Bought it for a class and actually had to read it. Doesn't go into as much detail as I think it should. Just skims the surface and points out major issues and things you should be doing to brand a business or person. Has several pages with lists of ideas (for example; touchpoints) Good for a beginner/class but for someone really wanting to get into the deep end of branding I would look for something else. Layout is simple and easy to understand.
This has been an effective tool to help us develop a new brand in our company. It is not a panacea to all issues with brand development. However, this book provides a decent roadmap. I would say this is great for beginner to intermediate skilled marketers.
This book is amazing, though it's very more geard to a rebranding of large corporations not how to open a small mom and pop store are product.
It speaks from every stakeholder perspective. Very well done.
Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.
Designing Brand Identity is a MUST-HAVE on your business bookshelf. It delivers comprehensive best practices for branding and design. Alina Wheeler breaks down the systems and processes for readers, in an approachable and understandable way, so that they can apply it to their own companies and brand challenges.
Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference, and should be mandatory reading for anyone working in a Branding/Marketing/Advertising capacity.